Born in South Korea and raised in the United States, Rok Hwan moved to London to study at the prestigious Central Saint Martins, where she earned a Master of Arts in Women's Wear. He gained experience working for prestigious Parisian brands such as Céline, Louis Vuitton, and Chloé, and developed his talent as a ready-to-wear designer. He has also been nominated for the LVMH Prize. ROKH, which offers a subversive interpretation of classic items, is a brand that is characterized by its fusion of opposite elements, such as delicacy and boldness, functionality and luxury, masculine and feminine.